Tag Archive for marketing

The Paramount MP 2.0 Multi Gym – Compact, Durable, Effective Machine

If you are in the market this spring for a compact, effective machine for strength training, look no further than the Paramount Fitness Multi Gym 2.0.  Multi gym means more than one exercise or station in a single machine.  Multi gyms are ideal for exercisers with limited space – a home gym basement, an apartment…

NK High School Senior Sara Barker’s Rally for the Jimmy Fund

Since 1948, The Jimmy Fund has raised millions of dollars in support of the Dana Farber Institute in Boston.  Hundreds of local and national organizations, golf tournaments, road races, and local bake sales have helped raise money for this worthy charity.  It is the official charity of the Boston Red Sox.  According to the official…

Fashion Show For A Cause To Be Held At North Kingstown High School

In my continuing series of articles on North Kingstown High School senior projects, I can’t help but think of the totality of these projects.  Yes, the project is school work and the senior is learning organizational skills, business and marketing practices, and communication skills.  But there are many more layers to the long term benefits…

2nd NK Teen Open Mic Night To Benefit Pennies For Patients Charity

Back in early November, a number of teens, parents, and musicians gathered at the Cold Spring Community Center.  The theme of the night was to promote the talented youth musicians located right here in North Kingstown and to raise money for a great local charity – The North Kingstown Special Olympics.  Teens sang, played guitar,…

Hidden Figures – A Must See Biopic on the American Dream

The challenge every biopic film has is mixing fact with Hollywood’s influence.  A biopic film is based on actual events, recent or historical, which give depth to the story through interesting dialogue and sometimes sensationalism of these events.  It is the filmmaker’s task to educate the audience, whether they were alive during the events or…

The Cybex 770T Treadmill – Performance, Style, Durability

Cybex International, now part of the Life Fitness group, has been producing quality cardio and strength equipment for decades.  I was first introduced to Cybex products at Springfield College, which had a student fitness center which included Cybex bikes, treadmills, and benches.  Being in the fitness industry for close to 20 years, I have seen…

A Health Club Blog Is A Valuable Marketing Tool For Recruiting and Retaining Members

When I first started in the health club business back in 1994, marketing concepts revolved around mailers, cold calls, promotional events, and word of mouth.  At the YMCA I worked at in Western Massachusetts, we didn’t have a huge marketing budget, so we created flyers by hand and made copies of exercises found in text…

Whiteboard Videos Tell Your Story With Flair, Music, and Get Results

A whiteboard animated video is a creative means of marketing that is highly effective.  Whiteboard videos are used to describe and educate and grab the attention of the viewer.  Whiteboard videos include text, animation, sometimes movement, sometimes music.  Their messages are very similar to print ads or commercials on the internet or TV.  Most of…